Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like know and trust!
As customers we want to know if we can ‘like know and trust’ the companies we buy from so in this series we ask the person behind some of my favourite natural and organic companies to step out into the spotlight
It’s the turn of Amy Murphy-Watts from Nature’s Wish
Tell us about yourself and your company?
How did you get started?
Nature’s Wish began in 2010 after I went on a course for fun to learn how to make flower essences. I had originally thought that the essence making was just for the benefit of my family and friends but the ‘universe’ decided otherwise and soon I was making them to sell to the public.
My interest in the essences really began when I had my first child in 2003, the essences really worked on my son, helping him to ‘come back to himself’ as he was very ‘out of sorts’ for a while. The change in him was almost immediate and soon I had my happy smiley son back. Shortly afterwards I went on the course to make the essences, after that I was hooked! At that time we had a new addition to our family in the form of a black Labrador so I was out walking a lot and gathered many plants on my daily rambles.
After making and storing the essences I had a strange but wonderful experience one night. I have since heard it called the ‘download’. I was woken up with an image of a pad and pen which persisted, so eventually I picked up a pad and pen and just wrote. I wrote all about the essences, their names and what each essence would do for you. I then spent the next few weeks researching each of the plants that I had made essences from, learnt of their uses and I was quite amazed when each combination came together to mean exactly as I had been told. I knew then that I was supposed to get the essences out into the world and they weren’t meant just for me and my family’s benefit.
Now, every product I make has flower essences in. For me it’s about getting the essences into our energetic system be it in the form of an essence, a product to go on the skin or an energy spray to rebalance the aura and our energies.
What were you doing in a previous life?
In a previous life I started out as an art student worked in a foundry, became a piano teacher and eventually settled as a photographer for ten years. During that time I also trained as a Bach Flower Practitioner and a Reiki Master. I now also practice massage.
Why natural / organic / sustainable?
As I am working with the ‘energies’ of plants it is important to me to keep as natural as I can, and where possible organic too. Flower Essences are all about finding the balance and harmony within yourself and radiating that out so others are positively affected. If I were to use chemicals in my products it just wouldn’t be true to what Nature’s Wish is all about. So as much as I can I use organic ingredients, but everything is a naturally derived ingredient, and sourced ethically.
What’s your USP? What sets you apart from your competitors?
In every product I develop I use Flower Essences, this is my unique USP. Nature’s Wish began with Flower Essences, therefore every product is just another way to get the essences into the body, I even put them into the Face Oil and Cleansers. The rollerballs are a fabulous way to use the essences as they are blended with essential oils and essences and are applied to your pulse points.
What kind of feedback have you received from clients?
I have received great feedback from clients and now have many returning customers. The essences really do work and once people try them and see that they become part of their ‘toolbox’ for wellbeing. The greatest thing about doing markets and talks is that you can get immediate feedback, and my lovely customers are great at sending me any feedback too via email.
What’s the next big launch / project coming up for you?
I am currently working on essential oils blend for the rest of the Combination Flower Essences, to enable them to also be in massage oils, rollerballs and sprays. It’s such a great job having to create a blend, always a happy day when I’m doing that!
What’s your big dream?
My big dream and intention for Nature’s Wish is that the essences are used worldwide, and Nature’s Wish becomes a familiar household brand. Many therapists are already using Nature’s Wish in support their own treatments and my dream is that this is expanded to many more practices. It is very important that I manage to keep the integrity of the company, which is all about the essences helping to support people in their day to day lives, to enable people to let go of that which is holding them back and to grow to achieve their full potential.
Where can we find your products ?
My products are on sale in retailers such as Grayshott Spa in Surrey and other retailers in Hampshire and West Sussex. They are also available on my web site.