Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like, know and trust!
As customers we want to know if we can ‘like, know, and trust’ the companies we buy from, so in this series we ask the person behind some of my favourite natural and organic companies to step out into the spotlight.
It’s the turn of Samar Farooq from Samol Herbal Ltd
Tell us about yourself and your company…
I came to England as a student in 1999, qualified as a Chartered Accountant and specialised in Tax.
Samol Herbal is a very young brand which brings you a unique and powerful blend of nourishing herbs and oils – created as an exclusively family recipe over 100 years old using Unani (Ancient Greek) remedies.
We have to date launched two skincare products and one haircare product. We inherit a long and noble tradition of preparing treatments based on healing herbs. We take pride in being a British brand and sales of every product raises money to feed the homeless in the UK.
How did you get started?
I was very keen to continue my family’s legacy. Both my grandmother and mother have been Unani practitioners (you can call them herbalists!) and have spent years studying this science. My grandmother sold the hair oil (formerly known as Askarol) for over 30 years. It was used and endorsed by Indian royalty, such as Nawab of Junagadh, Princess Abida Sultan. We knew, from our own experience, and the results it delivered to my grandmother’s clients, just how powerful the formulation was; so my mother and I decided to bring it to the world.
What were you doing in a previous life?
I am a Chartered Accountant and Chartered Tax Advisor. I work in tax and head up a tax function for a UK group.
Why natural / organic / sustainable?
Samol believes in taking a holistic approach to hair and skin care, giving our customers an easy-to-use alternative to manufactured products, which can contain harsh chemicals damaging to hair, scalp and facial skin. SAMOL products are effective, they are also 100% natural.
I have noticed how we have started now giving more attention to what we eat, I believe the same applies to your skin and hair care routine too – natural is the way forward!
Our customers who have used SAMOL hair oil have fed back how their scalp conditions have improved with the oil. I believe it is the toxic chemicals in usual shampoos and conditioners which most of us don’t realise cause all the damage.
I personally have experienced it myself how these harsh chemicals in products can harm your skin and since I have almost ditched most of these so called “big brand” products and my skincare routine is now only Samol Herbal Face Elixir which is a multi-purpose product: A mask cum exfoliant.
What’s your USP? What sets you apart from your competitors?
SAMOL is different because our products are based on Unani (ancient Greek) traditional herbal healing and beauty secrets. And while the knowledge goes back thousands of years, the remarkable results are contemporary and real. Not only do we already have dozens of glowing user testimonials and press reviews, the ‘previous generation’ of our herbal oil products achieved massive success up to and including royal patronage when previously marketed by my grandmother in the 1980’s and 1990’s. SAMOL brings you ‘The Power of Herbs’ for lustrous hair and skin.
SAMOL hair and skin products bring together:
* Traditional herbal healing
* Exclusive beauty secrets
* Enlivening aromatic essences
What kind of feedback you have received from clients?
Very positive as we have had repeat customers. Although a few people have commented on the smell of the hair oil that it is pungent. Because it is a 100% natural herbal product we did not want to add any fragrance but in the next batch we will consider toning down the smell.
What’s the next big launch / project coming up for you?
We just recently launched our first skincare product (Herbal Face Elixir) based on Donkey’s milk, Mustard seeds and Rose oil. We are also launching our Herbal After Shave & Beard Oil with Oud.
What’s your big dream?
To take SAMOL international and make it a well-recognised brand.
Where can we find your products?
Currently mainly on our website, Haute Elan and Beauty Matches – coming soon. We are working on getting some big retailers on board soon.
See our Christmas Spotlight on Samol Herbal Products HERE>>