Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like know and trust!
As customers we want to know if we can ‘like know and trust’ the companies we buy from so in this series we ask the person behind some of my favourite natural and organic companies to step out into the spotlight
It’s the turn of Shann Jones from Chuckling Goat…..
How did you get started ? What were you doing in a previous life ?
In a previous life I was a radio talk show host in San Francisco and my husband Richard was a Welsh harp maker and farmer. When our little boy Benji suffered from eczema, we got a goat as Rich knew from his Welsh folk heritage that goatsmilk is healing for skin conditions. When we had too much goatsmilk, we learned to make the Eastern European probiotic called kefir. I took a class and learned to put the kefir into natural healing soaps and skin creams – which cleared Benji’s eczema! Other mums on the school run began to ask for our products for their own children, and Chuckling Goat was born.
Why natural / organic / sustainable?
We make everything by hand on our family farm, feeding the goats our own chemical free hay. Our goats are free-ranging in the sunshine to make sure they are happy. We use the finest natural ingredients to make our products. It’s a fractal – happy animals, happy family, happy business! Our commitment to this approach led our #1 Amazon Best Selling Book: Secrets from Chuckling Goat: How a Herd of Goats Saved My Family and Started a Business that Became a Natural Health Phenomenon.
What’s your USP? What sets you apart from your competitors?
We have a 21-day natural treatment program for eczema, psoriasis and rosacea that gets very powerful results. For 21 days you drink our goatsmilk kefir, and use our handmadekefir products on your skin. This combination of treating skin conditions from the inside and from the outside is unique.
What kind of feedback you have received from clients?
Recently re-elected Lib Dem MP Mark Williams has this to say about our products:
‘Mindful of leading a very hectic life, when sensible solutions about healthy diet are often ignored, the Chuckling Goats kefir goat milk has made a noticeable difference to how I feel and my general well being. It is now an integral part to my daily diet.’
What’s the next big launch / project coming up for you?
We are currently working with Aberystwyth University and Hay House Publishing to create a Happy Ever After Dog Book and Product Basket – 21 Days to Natural Optimal Wellness for your Dog.
What’s your big dream?
We are working towards a West Wales Microbiome Project – a place where people can come and learn about heir own microbiome, how powerful it is and how t heal it. We also developing a “kefir coach” program, which involves natural healing experts working with clients on a one-to-one basis to guide them through our 21-day healing program.
Where can we find your products ?
Only online! As our products are therapeutic, it’s important to us that we are able to steer our clients personally through their journey. We have specially trained staff on hand for that purpose. Website: www.chucklinggoat.co.uk.