BEMUSE are a brand-new start up with a mission to reboot mead for today’s generation and tastes, creating a delicious drink that is refreshing, lightly sparkling and low in both sugar and alcohol. In short, mead is honey wine. It’s honey and water fermented by yeast, but it can also be flavored with fruits and spices and hops. It’s its own distinct category, somewhere between beer and wine.
The founders of Bemuse are Nataliya and Anna. Nataliya has a passion for creating and developing new, exciting and meaningful market innovations. For more than 25 years she has worked in multiple disciplines, including marketing, R&D, design, branding, developing and testing new products and ideas, and bringing these successfully to market. Working with a lot of well-known alcohol & soft drinks companies to develop new flavours, new formats, new packaging as well as creating and testing new event concepts and ideas.
The co-founder Anna Chalov has been a passionate consumer of low alcohol drinks for a long time. It started as it often happens when Anna’s eldest child was born 16 years ago. Anna remembers how back then so few options were available for consumers who were moderating for some reason. After graduating from London Business School Anna joined private banking and subsequently has moved on to set up from scratch and to head a family office for one of her clients.
Nataliya and Anna together decided to look at the market creatively and instead of just adding another no/low alcohol beer (of which there are many), they decided to create a completely new drink experience. They eventually settled on reviving an ancient drink that some people might know but reinvented it in a modern and appealing way as an alternative to wine, cider or beer with more interesting and varied flavour options.
Adapting to the COVID-19 working reality, the team at Bemuse developed the brand entirely over Zoom with two of the team meeting for the first time at the Low2NoBev trade show, where they launched in June 2021. Bemuse have also dedicated themselves to support the welfare of bees and honey producers maintaining climate and environment, they have built the business from lots of volunteering input and really are a new generation brand.
Offering a unique range of delicious flavours the drinks are made using a natural fermentation process with only honey, water and yeast and infused with natural ingredients, they are light, sparkling, and low in alcohol (0.5%), low in calories and low in sugar.
They are now on the drink’s menu of one of the most established and respectable London Restaurants – Franco’s – founded on Jermyn Street in 1945, one of the first Italian restaurants in London. It is reputable for the finest quality food and drinks.
Launching with 4 flavours in cans with a lovely design!
Hops Sparkling Mead – brewed with Wildflower Honey a polyfloral honey made when bees pollinate a variety of flowers and blossoms. It has a light and fruity flavour, the specific wildflowers from which the bees got the nectar to make this honey will make the flavour more delicate or intense.
Raspberry Sparkling Mead – with Orange Blossom Honey which has a pale amber colour and is produced by honey bees harvesting and converting the nectar found within the blossoming orange tree flowers. It has a mild citrusy aroma and a light refreshing sweetness. Raspberry Sparkling Mead has a Fresh and Aromatic flavour.
Ginger & Cardamom Mead – brewed with Apple Blossom Honey derived from the pollination of apple orchards by honeybees. Apple blossom honey has a light golden color and a pleasant and fresh aroma. It has fruity notes and leaves a light apple aftertaste.
Tarragon, Basil & Hops Mead – with Heather Honey from the blossoms of Ling Heather, is rare. It has a tangy, pungent, smoky, and mildly sweet taste and has a pleasant aftertaste.