Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like, know, and trust!

As customers we want to know if we can ‘like, know, and trust’ the companies we buy from, so in this series we ask the person behind some of my favourite natural and organic companies to step out into the spotlight.

It’s the turn of Janet Jones from Happiness Millionaire®

Tell us about yourself and your company…

I am the speaker, author, and photographer on happiness and the founder of Happiness Millionaire: power of positive images.

Happiness Millionaire® helps people create a R.I.C.H and more fulfilling life through a system called the power of positive images; based on a time-tested system. It has revolutionised the way to achieve your true desires through the new knowledge on images and the brain. Unlike most personal development books that talk about wealth and success, Happiness Millionaire R.I.C.H is becoming wealthy in Relationships (yourself and others), Income (material and satisfaction), Confidence and Health.

I set it up in December 2011 with my daughter Iona, and launched my first product, the pocket book of positive images, with John Assaraf.

How did you get started?

As a professional photographer, in 2010, I was commissioned to create a collection of 13 images that represent the best, time-tested system to happiness and success by the Napoleon Hill Foundation in America. I was also asked to contribute a chapter to the book – The Path to Riches.

This commission arrived at a time when my life was on its knees with a broken heart, divorce and serious financial challenges as a single mother of three teenagers. A friend insisted I visited the doctors. I was then diagnosed as being depressed. Anti-depressants were even prescribed for me. Fortunately, the study required to create these images saved me and I discovered the power that images can have over our mind and how much control we can have over our self when we gain the right knowledge. I was prescribed the anti-depressants, which I never took, because the doctor felt I needed a quick fix. In reality, I needed to heal and healing takes time. Only we can heal our self, no one can do this for us and that is what I discovered when I created these powerful images.

The company Happiness Millionaire® came about because, after my divorce, I was complaining to a friend in Canada that I would never be a millionaire. This was more a tongue in cheek comment but what came next was magic. ‘Oh well’ I said, ‘at least I am a happiness millionaire.’ There it was. My gift from the universe and I knew it. I couldn’t end the call quickly enough to check with Google to see if anyone else had used this. They hadn’t. It was mine, but I had no idea what I was going to do with it.

In time, realising that it was my collection of images that had helped me to breakthrough to happiness and fulfilment, I decided to call this collection the Power of Positive Images. Shortly after, the images turned into workshops and training programs and now the book, Happiness Millionaire; Positive Images for a R.I.C.H and Powerful Life.

What were you doing in a previous life?

My first career after school was a hairdresser and I qualified as a hairstylist and beautician. From the age of thirteen, I dreamed of working in the theatre, TV and film. That dream partly came true when I worked in the West End as a wig dresser on the original production in 1984 of – 42nd Street at the Theatre Royal, Drury Lane.

March 1989, I decided my time living in London was over; I craved open spaces and clean air. I decided to move to Edinburgh. I wanted a change from the theatre so returned to work in hairdressing and set up a Freelance Hairdresser business. It was very lonely, and when I read in the Hairdresser’s Journal trade magazine that there were 20,000 ‘cowboy’ hairdressers trading illegally in the UK, I felt quite cross, as they were describing me and I was a highly qualified and experienced hairdresser. I felt something had to be done, so I set up the Freelance Hair and Beauty Federation. I stepped down in 1994 but it is still running today as the Freelance Hairdressers Federation.

Then my life went off the rails and it is best to read my book for that story and how I got it back on track and made my life unrecognisably brilliant!

Why natural / organic / sustainable?

I strongly believe that many people are wrongly diagnosed with depression, I was just one of them. The side effects of anti-depressants are horrendous and I believe people should be empowered with personal growth and development rather than disempowered with drugs. There are some people who are suffering serious mental illness, but they aren’t the catastrophic figure that we see in today’s statistics. In ten years the number of prescriptions for anti-depressants almost doubled from 29 million in 2004 to 57.1 million in 2014.

I am passionate to share my addictive system that has no side effects with the world! I believe, the more we rely on drugs the weaker we get. Weakness does not create a fulfilling and rewarding life that is the birthright of everyone. Personal empowerment does!

On a deeper level, having lost my dad to depression and suicide when he was only 63 and having been there myself, I am determined to help others avoid such a dark place and give them hope that their life can be changed to have true lasting happiness and fulfilment but also without the use of drugs.

What’s your USP? What sets you apart from your competitors?

No other personal development book or system uses the power of systematic images to feed the brain new messages by influencing the visual cortex for creating happiness and success. It’s not about seeing any nice image, this is a time-tested system that once in your mind is a road map to life and you can always have it with you. These images are the focus of creating a R.I.C.H Life with fulfilling Relationships, Income, Confidence and Health. These are the four pillars that should be everyone’s daily focus in order to maintain a healthy view on life.

What kind of feedback you have received from clients?

Here are just a few testimonials from people who have worked with us:-

‘Before Janet’s workshop, I was on the treadmill, just doing what I was supposed to do as a business owner and mother. Janet taught me how to dream and how to make those dreams come true.’

Debbie story, accountant who dreamed of becoming a preacher and did!

Before Janet’s workshop, I was definitely more on the negative side and prone to being affected by setbacks. Now I feel I am resilient and whatever life throws at me I’m able to pick myself up and get on with life.’

Ann Devlin, Cancer survivor

Little did Ann know that she would be diagnosed with stage 4-breast cancer shortly after the Happiness Millionaire® workshop. She used all the knowledge she had gained to cultivate her mind-set and strengthen her resilience to overcoming breast cancer. The doctors wanted to do an emergency mastectomy of both breasts, followed by chemo and radiation. Ann didn’t want any of that and with her new mind-set, she learned how to heal herself. She changed many things in her life from the food she ate to how she slept, exercised and worked. Two years later she was free from cancer and only had a small operation to remove any possible cancerous cells from the local area. Ann still has both boobs and a small scar! This also led her to setting up a new business in health.

‘The reason for me writing to you is that at your event we were given a packet of cards with motivational photographs…. The rock climbing picture, taken at Malham cove, has been a source of motivation for me….. Your words and that picture stay with me and that is how I got to the end result with my book. It’s now published and out there on Amazon.’

Janita Faulkner, author of – Benidorm Virgins

Janita attended one of my one-day Happiness Millionaire® seminars where we help people investigate their current mind-set and, using images, re-set any unhelpful perceptions and beliefs. The images are then used to serve deepening this new perspective over-time, until one-day; the old perception no longer exists.

‘Janet’s course reaches parts other course don’t. This was life changing. I already work as a coach but this course gave me the edge.’

Viv Grant, author of – Staying A Head.

Viv went on to fulfil her dream of being an expert in her field of coaching high level staff in the education system.

‘I attended Janet’s Happiness Millionaire® seminar because I felt lost and confused with my life. I was unhappily married and on the brink of divorce, taking antidepressant pills and not fulfilled with my work. I then attended the Happiness Millionaire® R.I.C.H Life three-day training weekend and that changed my life, saved my marriage, got me off antidepressant pills and helped me find fulfilment with my business.’


This client prefers to keep her life-changing journey anonymous. However, her marriage turned around, which is beautiful. She came off anti-depressants with our help and they recently moved into a new family home, got a dog and her business is really starting to grow as she now feels alive and inspired.

What’s the next big launch / project coming up for you?

For the past two and a half years I have been compiling the content of the three-day workshop plus the power of positive image collection and combining all of that with the transformation of my personal story.

Only a handful of people have seen the book. Here is one review from the grandson of Napoleon Hill, author of the classic book – Think and Grow Rich.

‘Happiness Millionaire® is a useful tool that shows us how to use images to gain access to the subconscious mind. As a book, it is an interesting read. Janet does a great job of combining her message with her personal story of discovery. It works.’

Dr James B. Hill

On the 20th of March 2017, it will be International Happiness Day. As this is a globally celebrated day, I felt it would be very fitting to release my book, Happiness Millionaire: Positive Images for a R.I.C.H and Powerful Life to the world.

I am very excited to help more people with their transformation of fulfilment.

What’s your big dream?

For my book to achieve ‘bestseller’ status, that is how I will know it is helping millions of people… and be on Oprah.

I dream of seeing the prescriptions of anti-depressant pills being reduced and more people taking empowering control of their lives.

Where can we find you?

The Happiness Millionaire Pocketbook of images is available at Amazon http://tinyurl.com/j2ega2o

There are also TWO FREE CHAPTERS of my book at the website below.

Happiness Millionaire® transformational online workshops will be available from the 20th of March.