Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like know and trust!

As customers we want to know if we can ‘like know and trust’ the companies we buy from so in this series we ask the person behind some of my favourite natural and organic companies to step out into the spotlight

It’s the turn of Karen Lucas from Noosc Ltd

Tell us about yourself and your company?

Working mum to three boys, with a love of the outdoors and a desire to promote healthier futures for children.

JUST 4 KIDS by NOOSC Ltd was created by me and my 2 younger boys, concerned by the lack of natural deodorants available on the market. Many parents are actually unaware of what ingredients are being used in everyday adult deodorants that children are using and the harmful roles they could play. We wanted to offer people a safer alternative for their children to use on a daily basis.

How did you get started?

We were unable to find a natural deodorant that was aimed purely for children, that didn’t contain any nasty chemicals like aluminium (associated with ALZHEIMERS) Parabens (being studied to determine if they play a role in breast cancer) and Propylene glycol (a neurotoxin that causes dermatitis, kidney and liver damage) which can be found in everyday deodorants.

So we set about working on possible formulations for a natural deodorant specifically for children, and once we had created the right formulation this was tested and we started looking at mass production.

What were you doing in a previous life?

I am part of a team that runs “Active Communities” which consists of running training solutions for schools and nurseries throughout the UK. I also created and developed a pre-school programme that encouraged all aspects of mental and physical development through football. This programme also encouraged parents to take an active part in the child’s development through sports.

Why natural / organic / sustainable?

I originally decided to create natural products as I was worried about the nasty chemicals that are put into everyday deodorants that children were using.

What’s your USP? What sets you apart from your competitors?

Our USP is that we are the only company in the UK that are providing children’s natural deodorants in a solid stick formulation with minimal ingredients used.

What kind of feedback have you received from clients?

The feedback from our customers have been nothing short of praise for the product and idea around the product.

What’s the next big launch / project coming up for you?

The next big launch will be the continuation and development of other natural products that have been specifically designed for children.

What’s your big dream?

The big dream is to have a full range of children’s natural toiletries produced by Just4Kids and become the go to brand for this segment of the market.

Where can we find your products ?

At the moment the products can be found on Just4kids, Amazon, Etsy & EBay.