Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like, know and trust! As customers we want to know if we can ‘like, know and trust’ the companies we buy from, so in this series we ask our favourite natural and organic companies to step out into the spotlight.

It’s the turn of Agnes Donazy, Founder and Owner of Pure & Light Organic Skincare



Please tell us why you are keen to be part of this years Janey Loves 2019 Awards…

Our products winning at The Janey Loves Platinum Awards for the last three years has supported Pure & Light Organic Skincare to establish its credibility through Janey`s high standards and being an authentic ambassador of natural lifestyle. The Janey Loves Awards moved the brand into the spotlight. This year we are delighted to be involved as a sponsor of the Janey Loves 2019 Awards.

Tell us about you and your company…

I am the creator of all our products and founder of the company. I am a qualified Naturopath, Aromatherapist, Western Herbalist and Physiotherapist. I also qualified in other alternative therapies and modalities and I hold an Master’s degree in Business Administration.

I had worked as a business woman over 20 years ago and when I developed such an extreme skin sensitivity to chemicals that I could not use high street and high end beauty products any more, it was clearly time for me to change direction.

I then qualified in alternative therapies and started making creams and healing potions for myself, family and friends and I soon had a large clientele.

I realised that I can create products that have the ability to intelligently adapt to all skin types using my herbal knowledge and experience merging Aromatherapy, Homeopathy and Western Herbalism.

Living organisms are complex and they have their language. In time, I discovered my “talent” of understanding the language of plants and nature which I call the ‘Technology of the Soul’ which is the slogan of our brand.

With our products we facilitate the communication between the human skin cells and the natural compounds of our skin care products, promoting balance and healing which results in healthy and beautiful skin.


How did you get started?

I started creating personalised creams for friends and my clientele. With making various creams for so many people I developed a formula that can intelligently adapt to all skin types so there is no need for ample amount of creams or people to stress about which skin type they have, which products to buy, use or take onto their next trip.



What were you doing in a previous life?

I was a business woman.


Why holistic/natural?

For me that’s the only way. Living in harmony with nature and making the least damage to our planet is very important for me.


What’s your USP? What sets you apart from your competitors?

Our skincare can intelligently adapt to all skin types. Our award-winning products are created by using a unique technique merging Homeopathy, Aromatherapy and Western Herbalism. There is no need to worry about which skin type we have, which product to buy, or to take to our next trip. It’s easy to choose and it’s an easy choice as a gift too.

Our products are created in a way that they can be used by all family members simultaneously therefore it can be quite economical too.

What kind of feedback you have received from clients?

We have very positive response from all clients. Many say that the complexion of their skin enhanced, they need less make-up, or our products eased their eczema. Gentlemen like it too as our products smooth and balance their skin.

Just a few quotes from online:


“This moisturiser has improved my skin a lot since I have been using it. I love the texture and smell. It never leaves a greasy feel but does balance out my combination skin. I  have had really nice compliments about my skin since using this.”


“I have quite problem skin with areas of rosacea, since using this cream I have seen a great improvement and I am now wearing much less makeup, sometimes just a little concealer. I don’t know why but it seems to really work for me”


“This works very well on my skin and leaves it feeling comfortable but not greasy or too dewy. It is a great base for makeup”


“Bought this as liked the sound of the ingredients and my skin has been very temperamental and needs a change. I have been through so many face creams including high end. This is amazing. I have had so many compliments on how good my skin looks. It is not greasy, moisturises well and leaves a lovely  healthy glow.”


“This cleanser is gorgeous. Feels like luxury with a lovely smell and creamy texture. Don’t be put off by the exfoliating bit- it is very gentle; I use it everyday”


“I love this moisturiser. It feels lovely and leaves my skin looking much better than it has for ages. I am really pleased to have found it.”

What’s the next big launch / project coming up for you?

We are already using airless containers which are made out of recycled plastic. We are now working on finding even better solutions and launching a modern packaging which has even less negative impact on our environment.

What’s your big dream?

Many people discover, that Pure & Light Organic Skincare promotes healthy glowing and beautiful skin for all age and skin type and Pure & Light Organic Skincare becomes a household name.


Where can we find your products?

On our website www.pureandlightorganic.eu  and online retailers.

Win £100 of Pure & Light Organic Skincare – The Intelligent Skincare that simplifies life!>>>