Let me ask you a question – would you go to any dentist in any town for your routine check-up? Are you happy to go to any hairdresser who has an appointment? The answer will be no! – we do business with those we like, know and trust! As customers we want to know if we can ‘like, know and trust’ the companies we buy from, so in this series we ask our favourite natural and organic companies to step out into the spotlight.

It’s the turn of Kaloian from Alteya Organics


Tell us about you and your company…

My name is Kaloian Stoev, I was born and I live in Bulgaria and I am one of the managing partners of Alteya Organics. We are a family owned certified organic and multiple international award-winning skin care manufacturer. Our base is in the picturesque Valley of Roses where we grow our own organic rose fields as well as other aromatic plants such as lavender, chamomile and calendula. We have our own distillery for rose oil and other essential oils and we manufacture our highly acclaimed skin care products. We are the first internationally acclaimed certified organic skin care manufacturer in our country and sell our products in more than 70 countries worldwide.


How did you get started?

My business partners and I are a third generation rose growers. The Valley of Roses in Bulgaria is a unique place and it offers the best conditions in the world for growing oil-bearing roses. This has always been the livelihood of our families so it was quite natural to take the next step up and to start manufacturing skin care based on the best rose oil in the world.

In May and June when the roses are in full blossom this is one of the most beautiful places ever – heavenly scent in the air and sights to behold all around! Inspiration comes easy and the idea of creating our skincare and body care products was born from this impulse to share the beauty that we witness here every year.

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What were you doing in a previous life?

Ever since I was born I have always been involved in what I am doing now. As mentioned, it is an old family tradition. For many decades the activity of growing roses, distilling the precious rose oil and then selling it has been the livelihood of the generations before ours. Or did you mean to ask about a previous incarnation? Not sure about that one 🙂


Why holistic/natural?

For me, satisfaction on a personal level can only come from being involved in something that is aligned with my vision of what is best for the present and the future of the natural environment. Organic skincare represents a unique opportunity to integrate the drive towards meeting our personal needs and desires, both our own and the ones of our customers, with the care that our home planet Earth needs and merits.

Our skin being the largest organ on our bodies means everything that we put on our skin eventually comes in, so cleansing and nourishing it with products that do no harm to either health or the environment makes sense to us and drives our mission.


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What’s your USP? What sets you apart from your competitors?

What makes us unique is the fact that the whole process of creating the products is in our own hands, literally from the ground up. We grow our own organic rose and lavender fields, we have our own distillery for essential oils, our own manufacturing facility and also our own laboratory where we employ some of the most knowledgeable experts. We allocate a great deal of resources for development and research and this truly sets us out as a company that is a leader in this field.

Organic Rose Oil which is at the heart of our products has a very rich molecular composition making it one of the most beneficial essential oils for skin and personal care products. It has an amazing anti-aging effect on the skin – it fights and significantly slows down all signs of aging and both replenishes and rejuvenates skin.


What kind of feedback you have received from clients?

Our clients tend to genuinely love our products and this is something that matters a lot to us! And we know that this kind of admiration is not something that can be taken for granted so on a daily basis we do our best to meet the needs of our clients and to keep our high standards and quality. This is the only possible way forward!


What’s the next big launch / project coming up for you?

There are quite a few things in the pipeline for 2019! For example we have just launched our full range of best-selling flower waters in stylish amber glass packaging! We all want to reduce our plastic output, don’t we? We are also close to launching a brand new skin care line as well as a hair care line! So plenty of exciting times ahead!


What’s your big dream?

On a personal level a big dream can often be a very simple thing and many dreams of mine have already come true. As a company however, our UK dream is for Alteya Organics to become a household name here – to be a brand which is well and widely known for the right reasons so that everyone who shares our values would feel an association and a connection with us.

Where can we find your products?

The best option would be our UK facing website www.alteya.co.uk We provide quick and efficient order fulfilment and local UK customer service.

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