We love hearing about who is BEHIND the brand.  One of our sponsors for the Platinum Awards is NATorigin,  Here’s James and Michelle Sutton from NATorigin

Tell us about yourself and your company

James and I run an eye health company together, specializing in dry eye treatments, eye vitamins and cosmetics for sensitive eyes/skin and contact lens wearers. We are a family run business based in rural Oxfordshire. We have won many awards for both ourselves, our business and our cosmetics over the 10 years that we have been established.

How did you get started ? What were you doing in a previous life ?

We noticed customers were unable to purchase certain eye vitamins and drops from the opticians and pharmacies we worked in at the time as they were not stocked at the wholesalers. We set up our company to distribute these niche products. When the UK distributor retired for NATorigin, James applied to take it on as he had seen as an optician just how many women struggled with eye sensitivity issues, particularly those with dry eyes or who wore lenses and how successful the cosmetics were in solving eye health issues.

Why natural / organic / sustainable?


In 1990, I was diagnosed with polycystic ovary syndrome (PCOS). With little research on PCOS, I successfully treated my illness using natural remedies and detoxifying my lifestyle.  I remain passionate about natural beauty since I developed sensitive skin myself as a result of my hormonal imbalance. My skin improved massively when I switched to using the extremely tolerant NATorigin cosmetics and skincare range. Previously my skin was prone to spots and my cheeks were so sore but it all cleared up immediately. As a pharmacist myself, I see first-hand how unwell we are as a society and I believe that a simpler and more natural lifestyle is well worth investing in.

What’s your USP? What sets you apart from your competitors?

In 2004, we came across Contapharm, a small, family run, French company. I met with the pharmacists who developed the science behind NATorigin over 30 years ago in France, the home of many well-known cosmetic companies. I was impressed with the company and the way they had responded to their pharmacy customer requests for a hypo-allergenic yet natural beauty range. The similarities between our two families underpins a close working relationship that values our joint aim to help women who are unable to wear cosmetics, particularly mascara, due to allergy or intolerance.

What kind of feedback you have received from clients ?

Over the years we have received lots of positive feedback from award judges and many glowing testimonials, here are two recent ones;

“I have been using NATorigin eye liner (3 colours) and mascara regularly for over one year now, and I am delighted that my eyes don’t react and become inflamed, as they do with other brands.”

“I have tried the eyeshadow and I get no problems with it at all! This is just brilliant as it is at least ten years since I have been able to wear eye make-up. Just brilliant!”

What’s the next big launch / project coming up for you ?

Every year we like to raise awareness of natural products by sponsoring a category in the Free From Skincare Awards organised by Skins Matters. I have been invited to attend one of the judging days in June and I will presenting the award for Best Family Skincare Product at the awards ceremony in July.

What’s your big dream?

To be the leading hypo-allergenic brand for sensitive eyes/skin and contact lens wearers.

Why have you chosen to be involved with the JANEY LOVES Platinum Awards?

Janey has always been so supportive of us and other family-owned natural brands and experts, being involved allows us to discover and support them. For example, I have either used or recommended Sugar StripEase, Incognito, Chuckling Goat and Symprove.

Where can we find your products?   

Independent health food stores or online at www.natorigin.co.uk or Amazon, Lovelula, Evonsch and Lucy Rose (natural beauty retailers) and AllergyBestBuys.