How Goats Kefir Saved Her Family And Created A Phenomenal Natural Health Business

On Mon Nov 9 at 8 pm, 4 million ITV viewers will tune in to the television program Countrywise to see an amazing story, all about the Jones family and their little Welsh farm business, Chuckling Goat.

The Chuckling Goat journey began back in 2009, when the couple bought their first goat to help with their little boy Benji’s eczema and asthma. When they had too much surplus milk, the Jones’ learned to make kefir, a live culture fermented drink originally from Eastern Europe.

After Richard struggled with a life-threatening antibiotic-resistant MRSA infection, and doctors were unable to help, Shann used a combination of essential oils and their own homemade kefir to aid his recovery. This discovery led her to put their kefir into handmade soaps and lotions.

Today Chuckling Goat has twelve employees and have just achieved the Investors in People Award from the Welsh Assembly Government. They work closely with Prof Jamie Newbold, head of the Institute of Biological, Rural and Environmental Science at Aberystwyth University. Professor Newbold has performed extensive laboratory testing of Chuckling Goat kefir, and is interviewed in their upcoming ITV segment.

The family’s adventures are recorded in Shann’s #1 Amazon Best Seller, Secrets of Chuckling Goat: How a Herd of Goats Saved My Family and Created a Business that Became a Natural Health Phenomenon.

Eczema is an epidemic in the UK today, with an estimated one-fifth of school age children and one out of nine adults experiencing some level of discomfort. Conventional medicine has little to offer other than steroid creams, which thin and harm the skin.

“We never really set out to create a business,” says Shann. “We were just looking for solutions to our own family’s skin problems. And it turns out that nature had the answer, all along!”