Fresh, seasonal and vegan. Founded in Spring 2019 by James Brown with the desire to create quality, hop forward alcohol free craft beer for the modern world. Their mission is to only make beer that they love. It’s all about taste, quality and creativity. Using the finest ingredients, innovative yeast cultures and modern brewing techniques to create beers that are always alcohol free, vegan and never compromise on taste.

As a new and independent brewery they love to experiment and push the boundaries, with lots of new unique flavour offerings available each year. 



Design plays a key role in the experience of craft beer and their designer James Ockelford, was looking at 1960’s Japanese poster design when he came across the eye. After doing some further research he came across an abundance of eye icons all over the world. They are used everywhere but had never been seen on beer – so they figured it was time to change that. The wide-open eye represents being fully awakened – present – sober. 

Since launching their first two beers in 2019 they have made waves with bold new beer releases such as a Single Hop Series and a Double Dry Hop Series. 



Their unique beers are now widely available in independent stores and online retailers throughout the UK and they proudly export beer to seven countries. 

It’s vibrant, modern craft beer without the alcohol that delivers a proper beer experience and they have amazing customer reviews!

Check out the website and choose from some some great options including: 



Azacca IPA – spicy mango, pineapple, tangerine and pine. 

Strata IPA – A favourite hop of ours delivering passionfruit, melon, strawberry, grapefruit, dank goodness. 

Tropic Of Now DDH IPA – new double dry hopped beauty loaded with Citra, Azacca, Sabro and Columbus. 

and many more……


Exclusive offer: 25% off everything on the BRULO webshop, plus free delivery on orders over £35. Valid for 30 days. 

Discount code: SOBERCLUB25