Hot from awarding Weleda a couple of Platinum Awards this week it was great to spend a few hours with Jayn and colleagues from Weleda at London Fashion Week, Weleda are sponsors for several shows and have for several years been part of The Model Zone
Weleda are offering models a pampering menu of creature comforts and organic beauty. Weleda’s experienced team of massage and beauty therapists offer revitalising treatments and massages with a choice of fragrant body oils, soothing mini facials and holistic skincare advice. Homeopaths will also be on hand for wellbeing advice and holistic health consultations, as well as providing Weleda goody bags filled with hero products.
Tucked away from the media glare, this relaxing retreat provides models with a haven where they can unwind, eat healthily, take off their make-up and enjoy a little pampering with organic skincare.
It was great to attend the sustainable fashion designer Phoebe English SS20 presentation (she is part of the British Council of Fashions Positive Brand Collective) with Jayn from Weleda,
Pinned to a noticeboard were some detailed notes explaining the provenance of the fabrics and dyes, amazing attention to detail, she uses organic cotton with the highest certification, reclaimed fabrics, off cut waste and even the elastic on the garments is made from natural rubber and organic cotton.
The fabric is dyed organically with sustainable dyes such as Indigo, a natural and sustainable dye from the Indonesian Tinctoria Plan, after the pigment has been extracted the plant residue can be composted and used as fertilise. Apparently the blue colour you get depends on where the indigo was grown and the weather at the time
You can read Weleda’s blog post all about the designer here